Eskimo-3 is up to 10 times more stable than 4 leading U.S. liquid fish oil products (see chart on outer carton).If your fish oil is unstable, it can result in:Free-radical formationDestruction of important nutrientsUnpleaseant odors and flavorsThe natural EPA and DHA ratio antioxidants in Eskimo-3 supply exceptional stability and prevent dangerous rancidity to ensure the highest Potency, Purity and Quality.Guaranteed PotencyOne of the world's most clinically studied fish oils-the subject of more than 120 scientific reportsThe highest concentration of Omega-3 naturally obtainable from fish oilGuaranteed PuritySeveral independent studies have shown Eskimo-3 to be the world's most pure fish oilNaturally stable-up to 10 times more stable than other leading fish oils