Brown seaweed contains a pigment, fŸcoxanthin, which gives seaweed its color as well as an amazing array of health properties. Preliminary studies suggest that fŸcoxanthin may increase a protein called UPC1. This may signal the body to convert the fat in adipose tissue into heat and energy. If true for humans, it may be useful in maintaining a healthy weight when used in conjunction with the Maximum Metabolism(TM) diet and exercise plan included within this bottle. It may also reduce metabolic inflammation generated by visceral adipose tissue.